John has held leadership positions with some of the world’s largest wine and spirit producers. He has been involved in the development of successful brands including Jack Daniel’s, Woodford Reserve, Pinnacle Vodka, Herradura Tequila, Sonoma Cutrer, Benziger and Fetzer Wines. He led the creation of the Alliance Company, a joint venture between Brown Forman and Bacardi, two of the world’s largest spirits producers. He created 1026 Beverage Company in 2015 which later developed into 2020 Beverages and is a leader in sales and marketing management in the wine and spirits industry. He received his MBA from Pepperdine University in 2000.